Don’t Be Shy: Alia Bhatt’s New Producer Bet with Prime
Alia Bhatt and Shaheen Bhatt have officially announced their latest production venture, Don’t Be Shy, marking a significant new chapter in their journey as producers. The project, unveiled on January 30, 2026, is a Prime Video India Original movie and will be backed by their production banner, Eternal Sunshine Productions.
With this announcement, the Bhatt sisters signal a clear creative intent: to champion new-age, emotionally honest storytelling that reflects contemporary youth experiences. While Alia Bhatt continues to dominate the screen as one of Bollywood’s most bankable stars, her off-screen evolution as a producer is quietly becoming just as compelling.
Here’s a detailed look at Don’t Be Shy, the creative minds behind it, and why this collaboration with Prime Video India could be a defining moment for Eternal Sunshine Productions.
At its core, Don’t Be Shy is described as a new-generation coming-of-age romantic comedy, a genre that blends youthful optimism with emotional realism. Unlike loud, high-concept commercial entertainers, the film aims to explore quieter yet deeply relatable moments of growing up.
The Story
The narrative revolves around Shyamili ‘Shy’ Das, a 20-year-old who believes she has her life neatly planned and under control. Like many young adults, Shy is confident in her roadmap, until life throws her a curveball.
An unexpected turn of events disrupts her carefully structured world, pushing her into unfamiliar emotional territory. As her plans unravel, Shy is forced to confront the messy, often confusing realities of love, friendship, heartbreak, and self-discovery.
The film promises a grounded portrayal of early adulthood, where certainty is fragile, emotions are intense, and growing up rarely follows a straight line.
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Alia and Shaheen Bhatt as Producers: A Growing Legacy
With Don’t Be Shy, Alia Bhatt and Shaheen Bhatt continue to expand their footprint as producers, moving steadily away from safe or formulaic choices.
Eternal Sunshine Productions So Far
Since its launch, Eternal Sunshine Productions has focused on content-driven narratives:
- Darlings (2022): A dark comedy-drama that tackled domestic abuse with a bold, unconventional tone.
- Poacher: An investigative series praised for its realism and social relevance.
These projects established the banner as one willing to take creative risks, especially by centering stories around complex emotions and underrepresented perspectives.
Don’t Be Shy fits seamlessly into this vision, reinforcing the Bhatt sisters’ commitment to stories that feel personal, honest, and culturally relevant.
The Announcement Video: Playful Yet Purposeful
The project was announced through a tongue-in-cheek social media video that instantly caught attention for its humor and self-awareness.
In the clip:
- Alia and Shaheen Bhatt are seen surrounded by stacks of scripts.
- They jokingly reject familiar tropes like action-heavy plots, revenge dramas, guns, and explosions.
- The tone remains light and self-referential, poking fun at industry clichés.
Eventually, they settle on Don’t Be Shy, describing it as a story that has “everything – romance, heartbreak, songs, girls, boys, and even a turtle.”
Alia Bhatt sums up the project as a “story you grow up with”, emphasizing sincerity and authentic voices over spectacle.
The video not only introduced the film but also clearly communicated the kind of cinema Eternal Sunshine Productions wants to champion.
Prime Video India Collaboration: A Strategic Partnership
Don’t Be Shy is officially confirmed as a Prime Video Original movie, meaning it will stream exclusively on the platform across 240+ countries and territories.
What Prime Video Brings to the Table
Streaming platforms have increasingly become a safe space for experimental and youth-centric narratives. For Don’t Be Shy, Prime Video offers:
- Global reach, allowing the story to resonate with international audiences.
- Creative freedom, away from theatrical box-office pressures.
- Strong positioning among young, urban viewers.
Prime Video India’s Endorsement
Nikhil Madhok, Head of Originals at Prime Video India, praised the project’s female-forward narrative and highlighted Alia Bhatt’s instinct for emotionally rich storytelling. His comments reinforce the platform’s confidence in both the creative team and the subject matter.
For Prime Video India, Don’t Be Shy continues its strategy of backing authentic Indian stories with universal emotional appeal.
What Lies Ahead
As of now, Don’t Be Shy is in development, with more updates expected in the coming months. Key announcements to watch out for include:
- Official cast reveal
- First-look poster or teaser
- Release timeline on Prime Video
For Alia Bhatt and Shaheen Bhatt, this project is more than just another production – it is a statement about the kind of cinema they believe in.
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Final Thoughts
Don’t Be Shy represents a bold yet intimate step forward for Eternal Sunshine Productions. By collaborating with Prime Video India, Alia and Shaheen Bhatt are reinforcing their commitment to stories that feel real, relevant, and emotionally grounded.
Whether the film becomes a breakout success or a quiet favourite, it clearly reflects a growing confidence in their identity as producers, one rooted in authenticity, creative risk, and meaningful storytelling.
As audiences increasingly seek stories they can see themselves in, Don’t Be Shy might just arrive at the right moment.
