Siddhant’s Korean Debut Sparks Whitening Row

Bollywood actor Siddhant Chaturvedi has made his Korean media debut in a new ad for Crocs Japan. He stars alongside popular K-drama actress Chae Soo-bin. The ad shows a cute, romantic scene — Chae Soo-bin walks in the rain, Siddhant drives by and splashes water on her, then she helps him with an umbrella, and they share a sweet moment.
The ad mixes Bollywood romance with Korean style, but fans have mixed feelings. Some are loving the unusual pairing and the soft charm of the ad. One user on social media said, “What kind of crossover is this?” Another joked, “I can’t tell if I like it or not, but he should be in a full K-drama now.”
However, not everyone is happy. Some fans noticed that Siddhant looked very different in the video. A few pointed out that his skin tone looked lighter. One comment read, “How much whitening was done for this ad?” Another said, “He doesn’t even look like himself here.”
Still, this ad is part of a bigger trend of East-meets-West collaborations in pop culture. We’ve seen international stars working together more — like Diljit Dosanjh with Jackson Wang, or Tom Cruise with BTS’ Jin.
So, is this the beginning of Siddhant’s Korean journey or just a one-time thing for Crocs? Either way, people are talking — and watching.
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